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13 reasons to be cheerful
When Harpers undertook its survey of the wine trade earlier this year – canvassing importers, distributors, retailers, buyers and sommeliers – an overwhelming sense of lethargy was apparent. For every response that was bullish, enthusiastic and hopeful, there were four that were bearish, negative and despondent. Reduced margins, deep-cut promotions, retailer and producer consolidation, increasing commoditisation of the product and the ‘dumbing down’ of wine communication were all cited time and time again. ...
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