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Promoting Pinot
Its like a word-association game: we link certain wine regions with particular grape varieties. For example, Sancerre suggests Sauvignon Blanc; Rioja implies Tempranillo; the Barossa Valley connotes Shiraz; Oregon means Pinot Noir. Actually, that last pair might provoke an academic response. Many people in the trade have little or no experience of Oregon wine beyond a quick tasting during their WSET qualifications. If pressed to define this US wine region further, vague references to boutique producers, expensive and inconsistent may be all that come to mind. ...
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