SUBSCRIBER-ONLY ARTICLE
Q&A with the Wine+ team
When and how did you come up with the idea for Wine+? Andrew Evans: Back in 2001, I was researching visitor motives for going to the London International Wine & Spirit Fair [Evans was formerly commercial director of Brintex, LIWSF organisers; see below]. Each channel has different reasons, but what was clear with the on-trade was that the reason for going had to be compelling and relevant, because if something happened in their establishment, they would not attend. It was also clear that they had to get to and from the event quickly. It soon became obvious that there was an opportunity for a stand-alone on-trade event to satisfy this unique audience. ...
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