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Family fortunes
Gallo. Torres. Symington. Rothschild. It’s no secret that the wine world is dominated by family businesses. With family ownership comes the advantage of the long-term view: you are looking after your brand for your children and grandchildren, so – in theory at least – you are less likely to throw away brand equity in pursuit of short-run gain. But it can also bring disadvantages, most notably intra-family disagreements and rivalries, in some cases lasting generations (and getting worse as the family tree spreads wider). ...
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