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Wine trade fairs
If you’ve survived the annual jaunt to the two major events in the wine trade calendar, the London International Wine & Spirits Fair (LIWSF) and Vinexpo, it’s now time to sit back and enjoy the brief lull before the next round of exhibition hall madness. But how many of us are already planning to visit some of Europe’s smaller wine fairs next year too? And are wine trade fairs an essential part of an independent wine merchant’s buying strategy, or simply a waste of time and energy? ...
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