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Back in the mix
Gin is currently one of the most active and interesting of all the spirit categories. Worldwide it sells over 50 million cases – right up in the international spirits market, making it a major force. But if we listen to the pundits, we could easily be convinced that gin’s days are numbered, with all the signs indicating declining sales worldwide. There is no disputing that, in the past five years, the category has experienced a 6% fall in terms of volume; at the same time, the great gin renaissance shows no signs of slowing down. How can both these contradictory trends be true? ...
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