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Wolf Blass celebrates Ashes Test success
Wolf Blass, the FGL-owned Australian wine brand, is claiming an unprecedented level of success after its sponsorship of the summer’s Ashes Test series, part of a four-year sponsorship for the Test match grounds. A spokesperson for Wolf Blass said that, up to and including the fourth Test at Old Trafford, the ‘equivalent advertising value to ABC1 males’ was £3.75 million, with an ‘equivalent PR value’ of £3 million. This represents a return on its investment of 1:15. ...
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