SUBSCRIBER-ONLY ARTICLE
Wines of Argentina confirms UK office opening
As reported in Harpers in September, Wines of Argentina has confirmed that it will open its first-ever UK generic office in London in the second half of next year. MD Fernando Farré said: ‘The generic office will bring us closer to our key export market, where we also hope to maximise our potential by implementing a strategic, targeted, consumer-driven campaign.’ ...
This article is only available to subscribers to Harpers. Subscribers have access to the complete archive of Harpers online, going back to 2002, as well as full access to the Harpers Wine and Spirit Directory. As a subscriber, you would also be able to take advantage of the new keyword alerts service.
|
