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Footsteps grows
Footsteps, the ‘around the world’ wine range from on-trade giant Matthew Clark, has sold more than 25,000 9-litre cases in its first nine months. Graham Donald, marketing director at Matthew Clark, said: ‘While advertising has played its role, the growth of this wine has largely been on its own merit. With sales growing by up to 50% a month, the figures speak for themselves.’ The range features distinctive stepped labels with large type. Future plans for the range include the addition of Cabernet Sauvignon in a 175ml format early next year. ...
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