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BrandPhoenix on tour
BrandPhoenix is gearing up to embark on a nationwide tour of Thresher and Wine Rack stores. The Drive Team Concept will see a team of sales executives touring the country, visiting stores. They will meet Thresher staff and advise on wine education, POS management, pricing and marketing. They will also run consumer wine tastings. BrandPhoenix director Steve Barton said: ‘We are very excited with the launch of this initiative. Thresher stores offer us a great opportunity to interact with the consumer, enabling them to taste wines from around the world in one place.’ ...
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