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Bibendum to distribute Lion Nathan in Europe
Bibendum Wine has created a new business, Bibendum Wine International, to manage distribution for a number of wine brands in Europe. A key partner in the new set-up is Lion Nathan, which shares a joint venture with Bibendum in the UK. The new company will be run by Lars Venborg, who is a former commercial director of Michel Laroche. Bibendum MD Dan Jago said: ‘There are products, skills and processes that the UK industry can successfully offer to other distributors in Europe, and we intend Bibendum to be at the front of this integration.’ Lion Nathan MD Peter Cowan added that the new venture will ‘create a very efficient and effective export management structure’. Lion Nathan brands include St Hallett, Petaluma and Knappstein from Australia, Wither Hills from New Zealand, and Oregon-based Argyle. ...
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