SUBSCRIBER-ONLY ARTICLE
Burgundian strategies
Reflecting the UK’s status as the largest export market for Burgundy, and the only major one where all the key sales statistics were up after the 2004–2005 campaign, the BIVB fielded many of its highest ranking officials for its well attended annual trade tasting in London on 12 January. BIVB president Michel Baldassini, vice-president Bernard Hervet, and president of the communications commission Jean-Michel Aubinel told Harpers of the progress being made with the rewriting of the appellation regulations (to be completed by the end of this year) and the new generic marketing campaign launched last November. ...
This article is only available to subscribers to Harpers. Subscribers have access to the complete archive of Harpers online, going back to 2002, as well as full access to the Harpers Wine and Spirit Directory. As a subscriber, you would also be able to take advantage of the new keyword alerts service.
|
