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Teetotaller Trump launches vodka
American entrepreneur Donald Trump is the latest in a long line of celebrities to launch a super-premium vodka. Connecticut-based Drinks Americas signed an eight-year agreement with Trump, last seen in the UK as host of TV show The Apprentice, to distribute and sell Trump Super Premium Vodka. The company already sells country singer Willie Nelson’s Old Whiskey River Bourbon, chef Roy Yamaguchi’s Y Sake, and actor Paul Newman’s Own Lightly Sparkling Fruit Juice Drinks. Trump, who does not actually drink alcohol, said: ‘The premium-vodka category is where the very best of fashionable spirits brands compete. That is the place for the Trump brand.’ He added that by the summer of 2006 he expected the ‘T&T’ (Trump and tonic) to be the ‘most-called-for cocktail in America’. ...
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