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Rhône becomes leading AOC in UK
Côtes du Rhône has become the top-selling French AOC in the UK off-trade for the first time. Generic body Inter Rhône made the announcement while laying out its UK strategy for 2006, which will include sponsorship of Twenty20 cricket. The latest AC Nielsen figures (MAT to 7 January) show that sales by volume increased by 10.6%, from 1,405,873 nine-litre cases to 1,554,936. Bordeaux fell by nearly 17% over the same period, down to 1,514,882 cases, and France overall saw a slump in sales of nearly 5%. Sales figures by value were absent, but Inter Rhône export manager François Drounau confirmed that the 10.6% increase applied to both. ...
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