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Slate 20 goes off
This month, Diageo Great Britain is introducing Slate 20, its ‘male-oriented RTD’, into the UK off-trade. The brand’s launch is being supportedby a £3.7 million marketing campaign. Slate 20 is a blendedbourbon-based mixed drink, ‘cut with a twist of lime and a hint of ginger’. Now on sale in 9,500 UK pubs and bars, ‘Slate 20 is now one of thetop-five-selling RTDs since its on-trade-launch last September,’ according to a spokesperson. It comes in a four-pack with an RSP of £5.29, and a 700ml bottle, RSP £3.29. A 12-pack will also be available in May 2006. ...
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