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Washington drive
The Washington Wine Commission (WWC) has teamed up with key independent retailers to drive Washington wines into the UK market. Independent specialists Noel Young Wines and Philglas & Swiggot have both taken on a portfolio of Washington wines, having worked closely with WWC over the past 12 months to identify wines suitable for the UK independent sector. The resultant listings will be supported by a series of promotional activities aimed at increasing consumer awareness. The activities will include mixed-case offers, educational consumer mail-outs and winemaker tastings. ...
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