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Consumer edge to Port campaign
The 2006 generic Port campaign will see numerous sampling and tutored tastings held across the UK. Examples will include the York Festival of Food and Drink, the Emsworth Food and Wine Festival and the Wine Show in London. Trade seminars will also be held for catering colleges. Paulo Pinto, international marketing coordinator for the IVDP, said: ‘The new approach to the campaign follows extensive consumer research conducted in the latter half of 2005. The research highlighted the need for continual education of the consumer with regard to Port, with particular focus on key styles, flavour profiles and usage.’ ...
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