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The City
Remember this date: 21 April 2005. It was a day that transformed the drinks industry. Allied Domecq agreed to the £7.4 billion takeover bid from Pernod Ricard and Fortune Brands that, if unopposed, will put the French group firmly in the number-two slot in the world of spirits and give Patrick Ricard the springboard from which to take a tilt at Diageo’s crown. ...
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