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The City: Pernod keeps on growing
‘We try harder.’ The Avis slogan is one Pernod Ricard would like to adopt now that the takeover of Allied Domecq is complete, says Ron Emler. Chairman Patrick Ricard even believes it might be possible to catch Diageo in about 10 years’ time in terms of volumes. Equally, Paul Walsh of Diageo is pleased he has a readily identifiable no.2 against which to measure his group’s performance in global wines and spirits. ...
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