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Chile 2006

It came as quite a shock. The UK trade has become used to seeing Chile increasing its market share not in the astonishing way that Australia did in the 1990s, nor like the current boom from California but slowly and steadily. Not any more. According to the latest AC Nielsen figures (MAT to 28 February 2006), Chiles UK off-trade market share has dropped, from 6.6% to 6.4% by volume.

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